Branding — Elena Pezzetta

ELENA PEZZETTA

Branding and digital

Oslo, Norway

ABOUT

I’m an italian designer based in Oslo, Norway, with a mission to create visual content and structures that inspire and connect individuals and organizations, driving positive change. Through collaborative processes, I aim to establish timeless design solutions that capture the essence of the content.
By embracing a multidisciplinary approach, I push the envelope across various media, experimenting with materialization, motion, and interaction to deliver truly distinctive results.

AWARDS

Milano Digital Week 2020 - Novartis Hack for Goal

Devs for health in HIV - 2020

Winning photographer @ Serendipia - 2014

Finalist photographer @ Scatti attivi - 2014

Winning photographer @ Save The Children - 2014

Finalist photographer @ Il coraggio delle donne - 2013

Winning photographer @ Fuori dal comune Festival - 2013

WORK

Editorial

Photography

Branding

UX/UI

Motion

Posters

CONTACTS

MILO & FELIX

The visual identity for Milo & Felix radiates a playful yet refined charm, seamlessly blending whimsy with a sleek and modern aesthetic. Every component, from the delightful dachshund illustrations to the simple, clean typography, is thoughtfully designed to evoke a sense of warmth and familiarity, while maintaining an air of sophistication.
The packaging design and signage are clean and minimalistic, with bold, approachable fonts that contrast with the softer, hand-drawn elements. The stylized canine illustrations create a narrative of companionship and comfort, reinforcing the idea that Milo & Felix is not just a product, but a friendly experience.

AURORA

Aurora embodies the fusion of digital precision and artisanal craft, where the subtle beauty of minimalism meets the warmth of human touch. Their garments are more than just clothing—they are canvases of expression, where clean lines and understated elegance are infused with playful, organic elements. Each piece in the Aurora collection is a celebration of contrasts: the sleek and the soft, the modern and the timeless.
In Aurora, we find poetry in the details—where neutral tones embrace the simplicity of form, and every fabric tells a story of thoughtful design. The brand captures the essence of the everyday, transforming it into something extraordinary, inviting you to experience a world where sophistication and comfort coexist in perfect harmony.
With Aurora, each moment becomes an opportunity to express the quiet elegance that lies within.

CALMETTA

The identity for CALMETTA Architecture Objects exudes a modernist elegance, where each visual element is meticulously crafted to echo the precision and artistry inherent in architectural design. The restrained yet bold use of typography, with its clean lines and geometric forms, speaks to CALMETTA's ethos—where structure meets creativity in a seamless narrative. The color palette, an interplay of muted tones and striking contrasts, reflects the brand's dedication to refined minimalism, grounding its visual language in both tradition and innovation.

CARACALLA COSMETICI

The identity of CARACALLA Cosmetici mirrors a gallery of personal rituals, where the art of self-care is celebrated through intimate visuals and generous negative space, fostering a dialogue with the user that is both inviting and informative. The sophisticated use of typography, blending contemporary sans-serifs with timeless serifs, narrates CARACALLA's story—one of heritage fused with innovation.
A palette inspired by the Earth's own spectrum of colors graces the site, grounding it in nature's endless beauty and reinforcing the brand's allegiance to natural ingredients and environmental stewardship. CARACALLA's digital presence becomes a sanctuary where beauty is understood, learned, and revered—a symphony of visuals and words that resonate with the conscious consumer, and a testament to a brand that stands at the confluence of tradition, innovation, and eco-consciousness.

FISIOBEST

My design journey with Fisiobest has been one of meticulous craftsmanship, blending the essence of health science with the elegance of modern design. This portfolio piece encapsulates the robust identity of the brand through a harmonious synergy of visuals and narratives. The dynamic visuals, infused with cool and warm tones, reflect the brand's innovative approach to post-workout recovery and muscle care.

ROGUE

Bold, sans-serif fonts are used prominently, reinforcing the brand’s strong and straightforward messaging. The repetition of the word "ROGUE" in various sizes and colors further emphasizes the brand’s identity as unapologetically independent and bold.

GAIA

Marrying the simplicity of modern aesthetics with the intricate beauty of the natural world. The tactile elements, crafted with the finest materials, evoke a connection to the terra firma, while the digital interfaces are portals to Gaia's philosophy, embracing the user in an immersive experience that is both intuitive and transformative.
My design narrative for Gaia is woven with a palette that speaks in hushed tones of the forest floor and the understated grandeur of dawn's first light. The typography is not merely a choice but a declaration of intent, standing with an elegant fortitude that underpins the brand's commitment to modernity and timelessness.

Olivier

My approach to branding Olivier’s Wine Bar was inspired by the winemaking process—thoughtful and artful, yet with a playful twist. I aimed to create an identity that captures the lively spirit of the bar, using whimsical illustrations that bring a touch of fun while maintaining a minimalist and elegant aesthetic.
The result is a brand that balances charm and sophistication, with a color palette that reflects both the vibrancy and refinement of the wines served, perfectly embodying the unique atmosphere of Olivier’s.

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