CARACALLA COSMETICI

2021

Branding , Art direction, Packaging,
Content creation

WORK

OVERVIEW

The identity of CARACALLA Cosmetici mirrors a gallery of personal rituals, where the art of self-care is celebrated through intimate visuals and generous negative space, fostering a dialogue with the user that is both inviting and informative.
The sophisticated use of typography, blending contemporary sans-serifs with timeless serifs, narrates CARACALLA's story—one of heritage fused with innovation. A palette inspired by the Earth's own spectrum of colors graces the site, grounding it in nature's endless beauty and reinforcing the brand's allegiance to natural ingredients and environmental stewardship.
CARACALLA's digital presence becomes a sanctuary where beauty is understood, learned, and revered—a symphony of visuals and words that resonate with the conscious consumer, and a testament to a brand that stands at the confluence of tradition, innovation, and eco-consciousness.

DETAILS

Client:
CARACALLA COSMETICI Roma, Enrico Santillo, Alessandro Sorbara
Industry:
Beauty

Project timeline:
8 months

Objectives:
Increased brand awareness
Higher conversion rates
New target audience

Team:
Elena Pezzetta, Art direction, designer
Eudoaimonia tech, Development
Giustina Guerrieri, Photo & video
Ilaria Gasbarri, Photo
Emanuele Tabarro, Multichannel marketing
Marta Policastri, Copywriter
Produzione Tipografare, Print

Have a project in mind?
Say “hi” via e-mail at epzdsgn@gmail.com.
Let’s figure out the details together.

Branding, Art direction, Packaging, Content creation

CARACALLA COSMETICI

ELENA PEZZETTA